UGLI FOUNDATION
Repositioned The UGLI Foundation’s brand into a modern, emotionally resonant digital presence aligned with anti-bullying advocacy and community engagement. Built a high-engagement social media community from the ground up, increasing reach and visibility across platforms through consistent, mission-driven content. Led a video-first content strategy that consistently generated 10K–20K+ views on major announcement and storytelling videos.
Positioned founder Angela Garcia as the face of the brand, leveraging her strong digital presence to build authenticity, relatability, and trust with audiences. Developed and executed high-impact digital campaigns around back-to-school, bullying prevention month, and community stories, resulting in increased shares, comments, and reposts.
Drove platform growth through strategic use of trends, reels, and storytelling, increasing video views 8x compared to static content.
Strengthened brand partnerships and visibility by aligning digital presence with national awareness moments and influencer support.