BERKSHIRE HATHAWAY
Collaborated with top real estate agent Shauna Covington of Berkshire Hathaway, a high-performing agent consistently ranking among the top 0.5% nationwide and with over $1.2 billion in career sales. Developed a comprehensive digital strategy to amplify Shauna’s email marketing, social media, and mailer marketing, elevating her online and offline visibility.
Created cohesive campaigns around the properties Shauna was selling, as well as those recently sold, strategically positioning them to attract new clients. Enhanced email marketing efforts, creating segmented and personalized content that engaged potential buyers and highlighted Shauna’s expertise and Chairman’s Circle Diamond status, awarded to the top 0.05% of Berkshire Hathaway agents.
Optimized social media presence, creating a blend of educational, promotional, and client-focused content to position Shauna as a thought leader and increase her visibility in the competitive real estate market.
Introduced high-impact mailer campaigns that creatively showcased listings and recent sales, helping Shauna establish credibility and attract clients looking for a trusted agent. Generated increased client leads through digital campaigns, successfully converting interested parties into high-quality prospects, further solidifying Shauna’s top 25 ranking globally at Berkshire Hathaway HomeServices.