Sergio Garcia
From Controversial Figure to Celebrated Icon
The Challenge: Sergio’s public image was clouded by media narratives centered around controversy and frustration.
The Shift: We flipped the script with a three-year digital strategy focused on humanizing his story — blending philanthropic moments, emotional storytelling, and behind-the-scenes content with his legendary career.
Results That Speak Volumes:
- +919.87% Growth in Reach — over 9M reached in Q3 2024 alone
- 6M+ Impressions in 2024 — a 796.61% increase YoY
- 445K+ Followers — driven by loyalty-building content
- From 4.9K to 59.6K Reels views — showcasing the success of video-first storytelling
- 828% Engagement Growth — peaking at 57,627 interactions
- 1997% Spike in Content Performance — from 2,079 to 43,590 interactions
Strategic Focus:
Authenticity. We used real, unfiltered BTS moments to reposition Sergio as a relatable, likable icon — not just a golf legend..
Our three-year digital strategy positioned Sergio Garcia as both a legendary golfer and a relatable personality. By blending dynamic golf content, personal storytelling, strategic brand partnerships, and exclusive behind-the-scenes insights, we effectively cut through media noise. This approach not only amplified Sergio’s strengths but also connected him with audiences in an authentic and engaging way.
With a deep understanding of audience behavior and platform dynamics, we delivered a campaign that resonated, reinforced his legacy, and showcased the value of an impactful digital presence.