From Austin to the Final Four: My Takeaways from SXSW and the NCAA Brand Innovators Event

Attending SXSW always leaves me inspired—but this year, the inspiration extended beyond the city limits of Austin. I had the chance to attend two standout events that offered a deeper look into the evolution of athlete branding, digital strategy, and the ever-expanding influence of social media: the SPORTICO event at SXSW and the Brand Innovators …