chelsea handler
Turning Brand Voice Into Tour Revenue
The Goal: Launch and sell out Chelsea’s first sit-down comedy tour by owning her digital voice.
The Approach: We aligned social content with her bestselling book Life Will Be the Death of Me, using humor, relatability, and storytelling to connect with audiences — and move tickets.
Wins Delivered:
- 24-show tour sold out — powered by digital-first demand
- Reach Boost: From 2.1M to 6.4M/month
- Follower Growth: +5.2M, rising to 13.3M
- Viral videos hitting 1.5–2M views
- Content that turned fans into a community — and community into conversions
Strategic Focus:
Community storytelling that made fans feel part of her journey — converting emotional connection into measurable sales.