HIA Digital

Brand – Personal Social Media QuickStart Guide

1. STRATEGY
   1. For your social media strategy pick 3 buckets of interests or areas of your business that you want to hit on:
      1. PERSONAL / DOGS
      2. PHOTO / VIDEO STRATEGY CONTENT
      3. GOLF

2. Example 1: Mary loves Dogs, Austin and Travel.
3. Example 2: Larry loves real estate, tech investments and wake surfing.
4. Let’s map out your 3 buckets! These 3 categories are to help you hit your target goals and help tell your story along the way. These will also help niche down your audience.

Strategy Category 1	Strategy Category 2	Strategy Category 3
PERSONAL / DOGS / TRAVEL	PHOTO / VIDEO / TRAVEL	GOLF
• Travel • Having fun • What I do to have fun • Funny dog related content / voice overs • Day in the life • Dog mom lifewhat they are thinking (Dogs) – Create personalities for each dog.	• Use the work I’ve done to tell a story • Show past work • Use past work to show examples of what → similar to pick 3 buckets I do on a social for clients (Free info)

2. FREQUENCY OF POSTS & PLATFORMS
   1. It’s super important to not try to post everyday then burn out. Let’s start small and figure out what you actually have time for and where you think you should show up.
   2. TYPES: Let’s take a second to brainstorm on what type of content you believe will be best for your audience, this can be a mix of any and all of the following: Photo, Video, Graphics, Info graphs, Audio Clips over Video, Large CTA’s, Text Clips over Video, Video With Music and Captions, Podcast Videos, Text (read only) etc.
   3. Already present? Take the time to evaluate whether you are posting consistently, frequently or infrequently and if you are showing up on the right platforms.

	Instagram	Facebook	TikTok	Twitter	Snapchat
Frequency of posts/ Month
Types of Content

3. BATCHING CONTENT + CALENDAR
   1. Efficiency + Time Management
   2. Consistency, consistency, consistency!
   3. Content more in line with Strategy – Clear Messaging (Similar to writing a book)
   4. Strategic Planning (Think better for lead-in / lead-out / campaigns / around themes and connecting a cohesive narrative)
   5. Less Burnout!

IDEATION

EDUCATE / INSPIRE / ENTERTAIN

CONTENT IDEATION
DATE	SUBJECT	IDEA / COPY

CALENDAR

SOCIAL MEDIA CONTENT CALEDNAR EXAMPLE
DATE	PLATFORM	SUBJECT	COPY	ASSET LINK (Dropbox / Google Drive Etc)

4. TOOLS
   1. There are a lot of different tools – all personal preference, these are the current 

METRICOOL SCHEDULING CONTENT / ANALYTICS

DROPBOX HOLDING ALL CONTENT READY TO POST / SHARE WITH CLIENTS

CANVA DESIGNING ASSETS / ADD YOUR BRAND GUIDE HERE, QUICK

SOCIALE HEAVY PHOTO / VIDEO SHARING PLATFORM FOR CLIENTS

TRELLO CONTENT PRODUCTION AND READY TO SHOOT DREAM BOARD

VIDEOSHOP APP CREATING REELS / LONGER STORIES / RESIZING PHOTO’S

FINAL CUT PRO VIDEO EDITING